Retail Active, business intelligence

Top Tips for Shoppers

Step 6 of 13

Don’t double book

It is vital that if you accept an assignment from us that you are able to carry out that assignment. Keep a diary and log all of your bookings, if you have not received the necessary paperwork then chase us!

Always read the brief

Every brief is different, so please ensure that you read the brief carefully so that you understand what is required of you. Be certain that you are able to complete the assignment within the timeframe allocated. Email or call us with any questions or concerns.

Print off your assignment

Take a copy of the assignment with you so that you can refresh your memory. Please ensure that you keep all paperwork out of view. Your identity must remain a mystery. Don’t use a notebook to record your findings – it’s way too obvious.

Remain a mystery

Never draw attention to yourself, don’t be obvious, and act natural.

Accuracy is vital

You are required to record the names of all staff that serve you. Sometimes it is difficult to see the staff members name badge or remember their name. Please do not guess, if you are unsure please describe the member of staff. Keep to the facts; our clients want facts not opinions. Never judge one assignment against another, each assignment must be judged on it’s own merit.

Validate your assignment

Use times, landmarks, locations etc to validate your assignment. Keep all receipts for purchases as these validate the time and date of your visit.

Record your findings immediately

Allow sufficient time to complete the online evaluation, never rush. Record your findings as quickly as possible, this will help ensure that you do not miss vital information.

Manage your paperwork

Keep records of your fees and expenses. You could end up losing money if you do not keep accurate records – receipts are money. Seek advice from an accountant about keeping records for tax purposes.

Communicate with us

If you experience any problems with completing an assignment please contact us. If you fail to complete an assignment without talking to us it is unlikely that you will be allocated any further work.

Work your assignments into your everyday life

Tie in jobs with what you are doing each week including visiting friends and relatives. Whenever possible take a family member or friend with you. Within the brief you will find details of who can accompany you on your assignment. Some of our assignments cover the whole family.


Retail Active: Customer research evaluation, enabling clients to deliver 'Flawless Execution' of their offer Retail Active: providing the superior mystery shopping service on behalf of premium clientele Retail Active: providing brand and retail audits for premium brands and prestigious businesses