Mystery Shopping Measures To Holistically Improve Business Performance
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Wed, 29 Oct 2008 10:25:00
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By measuring the right things you can analyse, develop, motivate, inspire and achieve substantial improvements. Measure the wrong things and all advantages may be lost. Measurements should be simple. If they require a lot of explanation and definition, then collecting data and translating that data into actions becomes less powerful and possibly a waste of time and money. If you measure what you do, your team can evaluate alternative approaches to be more effective (doing the right things) and efficient (doing things right). Sharing the measurement information is essential; this gives the team feedback and focus. After all "What you can measure you can manage" and "What gets measured gets done". Those businesses that succeed and make money constantly assess themselves and improve in all dimensions of their offer, it's essential when defining measures that the mystery shopping criteria is Specific, Measurable, Actionable, Relevant, and Timely At Retail Active we measure and collate information about each and every part of the customer journey. We examine the customer experience from initial thoughts to their lasting impressions of your business. Mystery Shopping is only one part of the holistic service we offer. Just as important is the powerful information we gain from: Employee Satisfaction Surveys On-line surveys Video Mystery Shopping Retail and Brand Audits Compliance Checks Telephone Mystery Calls Facilities Audits Price Surveys & Audits Competitor Benchmarking Understanding this data can be key to creating positive improvements to your brand and business. All of our Mystery Shopping programmes are bespoke and unique. Each one is designed specifically for our valued clients. We are able to offer this detailed level of Mystery Shopping service because our systems are the most advanced and proactive available.  |
