Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Smollan Group (Smollan), announced the acquisition of a majority stake in the SelPlus/Seldata Group, a specialist in sales team management solutions, processes, and technologies in Portugal.

Advantage Smollan provides sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe, and through the partnership with SelPlus/Seldata will be able to deliver unified solutions for clients in Portugal. SelPlus/Seldata will continue to operate under the name Selplus/Seldata.

Newly appointed COO of Advantage Smollan, Laurence Clube, commented, “We believe this partnership will enhance the Advantage Smollan proposition and service levels to our clients and customers. Being part of Advantage Smollan’s pan-European business gives SelPlus/Seldata the opportunity to leverage best practices across the region and the potential to attract new customers in Portugal through Advantage and Smollan’s relationships.”

“To build Advantage Smollan’s footprint across Europe, we are targeting companies who are number one in their markets and share our entrepreneurial culture and passion for adding value,” said Tanya Domier, CEO of Advantage and board member of Advantage Smollan. “We have clearly found that in Portugal with SelPlus, as evidenced by the leading B2B, B2C and in-store sales solutions they offer clients across many sectors, their proprietary sales force management software, and their impressive history of growth.”

SelPlus/Seldata, with 250 members of staff – was founded in 2002 and holds a client portfolio including many of the largest companies operating in Portugal, whether of national or international origin. That portfolio includes Bel, Danone, EDP, LG, L´Oréal, Milupa, Unilever Jerónimo Martins, and Sociedade Central de Cervejas, among others.

“We are very proud of our partners,” highlighted Ana Paula Reis and Manuel Falcão, group co-founders and directors. “The acquisition of a majority stake by Advantage Smollan – a benchmark company in terms of its competencies, innovations and affiliation with a global partnership – serves to demonstrate how Portuguese companies may also play a relevant role and bring value to the growth of major international players.”

The clients and employees of SelPlus and Seldata represent the major beneficiaries of this partnership with its mutual growth and development opportunities to be announced in due course.