Since April 2017 Dr. Martens is working together with Retail Active to support our mystery shopping. Within this time period we have used several services offered by Retail Active which helped to improve MS results and also visibility of regional results for the brand.
We are currently running MS with Retail Active for our markets UK, IRL, France, Holland and Belgium. In the last year also our Scandinavian distributor benefitted from the initiated MS questionnaire. In the meanwhile, we extended our working relationship for another 2 years and will further include markets going forward like e.g. Germany.
From this year on, we added new tools such as YTD results which can be run now by ourselves. We can see a benefit to work with those tools as we can run reports flexibly for ourselves.
We really appreciate the customer service and professional contact to Pavlina and Alisdair who are always helpful and supportive towards our business needs. We look forward to the next two years of working together.
Head of Retail Operations EMEA