Commercial Approach


Retail Active operates on an approach of Right Plan, Right Execution & Right Insight. We plan by seeking to understand, in detail, our clients’ commercial objectives, before progressing to execution stages where we would assess customer experience by channel and shopper journey touchpoint, before finishing with insight which can easily be translated into action.
Typical client priorities can be categorised as follows and programmes can focus on one of, or any combination of, these areas:


• Compliance: How can we improve compliance? How can we minimise risk?


• Service: What are the drivers of customer satisfaction? What impact does service have on customer loyalty?


• Sales: Are Sales Fundamentals being followed? Is up-selling & cross-selling carried out?


• Cost Efficiency: What is the impact of service on efficiencies?