1. Who are we?
We are a professional and experienced Customer Experience Measurement Agency, with core skills in Brand Auditing, Mystery Shopping & Training, delivering improvements in profit, culture & compliance for our clients.
We deliver improved customer loyalty and operational execution in our Client’s business performance through our mix of industry expertise, advanced data and insights, real cultural engagement from our people and tailor-made programmes.
The purpose of this website is to aid the legitimate interests between Retail Active and existing and/or perspective customers and/or self-employed agents (Shoppers) who conduct mystery shopping and audits on our behalf.
2. What is this Privacy Notice for?
We take our obligations under applicable privacy laws seriously, including those under the General Data Protection Regulation (GDPR) and Data Protection Act 2018. This Privacy Notice gives you information about how we will use Personal Data.
When we refer to ‘Personal Data’ in this Privacy Notice it means any information that relates to you from which you can be identified. We are a Data Controller of Personal Data collected through our websites.
3. What Personal Data do we collect?
The Retail Active website (https://www.retailactive.com/) has the ability to collect Personal Data from the places described below.
We provide a ‘Contact Us’ facility available on the ‘Get In Touch’ webpage for any enquiry a user may have, including the reporting of suspected fraudulent activity.
The following Personal Data must be provided when using the ‘Contact Us’ facility;
The user is also required to enter a message (free text), describing the purpose for which he or she is contacting us. The message may contain Personal Data, depending on the information provided by the user.
The following Personal Data is optional;
We also provide the communication facility for any current or prospective Shopper to contact Retail Active that may experience technical difficulties when using the website to sign up to become a Shopper.
The following Personal Data must be provided by Shoppers when contacting us regarding technical difficulties.;
The user is also required to enter a message (free text), describing the nature of the technical difficulties. The message may contain Personal Data, depending on the information provided by the user.
The following Personal Data is optional;
Any communication from these methods, inputted into https://www.retailactive.com/, is directed to an email address (email@example.com) that transmits the message to appointed Retail Active personnel.
No Personal Data or comments are stored on the Retail Active website.
Prospective Shoppers who wish to sign up to become a Shopper using https://www.retailactive.com/join-us/ are directed to https://retailactiveshopper.co.uk/shopperSignup.asp that is operated by ShopMetrics Ltd (https://www.shopmetrics.com/), our third party vendor, where we ask prospective Shoppers to provide the following information;
We also passively collect (i.e., without the user actively providing the information) Personal Data about a user as the user accesses and navigates through this website using various technologies and means, such as navigational data collection and cookies, as detailed below.
Your use of the website and your provision of Personal Data to us in the process is purely voluntary on your part. Subject to your discretion, you can, at any point, stop using the website. However, if and to the extent you want to enter into or perform a contract with us or through the website, or wish to contact us, your provision of Personal Data is necessary for us to enter into such contract or provide you with a response to your enquiry.
Where necessary during your visit to the website or when revisiting the website, your internet browser transmits the cookies including the contained information back to the servers they were initially downloaded from.
The analysis and processing of such information allows us to ensure the functionality of the website, improve your online experience, and optimise the structure and content of the website.
Such cookies do not retrieve information about you stored on your hard drive and do not corrupt or damage your computer or computer files. You are not obliged to accept a cookie that we send to you, and you can in fact modify your browser so that it will not accept cookies.
The cookies we use can be categorised as follows:
Strictly Necessary Cookies – These are cookies that are required for the operation of the website or of certain parts thereof. They either serve the sole purpose of carrying out network transmissions or are strictly necessary in order for us to provide an online service explicitly requested by you.
Analytical/Performance Cookies – These cookies allow us to carry out web analytics or other forms of audience measuring such as recognising and counting the number of visitors and seeing how visitors move around the website. This helps us to improve the way the website works, for example, by ensuring that users are easily finding what they are looking for.
Functionality Cookies – These cookies are used to recognise you when you return to the website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Loss of the information in these cookies may make our services less functional but would not prevent the website from working.
5. How we use your data
As detailed above, we collect and process your Personal Data for the following reasons;
We process your Personal Data on different legal bases, as follows:
Our Legitimate Interest – If you are visiting our website and/or provide Personal Data to us through this website, you are most likely an employee, a prospective or current client, or a prospective or current Shopper.
In that respect, we process your Personal Data:
Our Legal Obligations – We may need to process your Personal Data to comply with relevant laws, regulatory requirements and to respond to lawful requests, court orders and legal process.
6. Disclosure of Your Personal Data
We may share your Personal Data in the following situations:
7. Business to Business Marketing
As a part of our marketing practice, we make unsolicited contact with companies, including individual employees of such company, by telephone or email to inform them of our services that could result in a mutual commercial interest. We obtain the contact details for such companies and its employees from public information including company websites, business and social media, sector news and industry conferences. We also may have obtained such contact details directly from you or your company if you or your company have previously contacted us using a corporate phone number or corporate email address. Any Personal Data collected and processed for our business to business marketing practice as detailed herein is done so pursuant to our Legitimate Interest to market our services to you.
We take the security of all Personal Data very seriously and we use appropriate measures to protect all Personal Data collected in a secure, controlled environment consistent with GDPR and UK Data Protection Act 2018. We ensure that we have appropriate Data Processing Agreements in place with any third parties who will access or otherwise process your Personal Data on our behalf.
In certain circumstances, your Personal Data may be transferred outside of the European Economic Area (EEA) to comply with legal or contractual requirements, or in connection with our use of IT vendors or services providers located outside the EEA. If your Personal Data is sent outside the EEA, we have in place safeguards, including EU Model Contracts for the Transfer of Personal Data to Third Countries, to ensure the security of your Personal Data.
9. Data Retention
We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In some circumstances we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
10. Your Data Protection Rights
Citizens and residents of the EU and UK have the following rights regarding their Personal Data:
If you wish to exercise any of these rights, please select this link and complete the online form. We may also need to ask you for further information to verify your identity before we can respond to any request.
11. Change to our Privacy Notice
If we change this Privacy Notice, we will let you know about the changes by publishing the updated version on our website, https://www.retailactive.com/
We are committed to protecting and respecting your privacy and will continue to do so in any future changes we make to this Privacy Notice.
Questions, comments or requests regarding this Privacy Notice should be made by completing the form available via this LINK or post to: FAO Data Protection, Retail Active, 6 Library Avenue, Harwell, Oxfordshire OX11 0SG.
13. The right to lodge a complaint with a supervisory authority
You have the right to complain to the Information Commissioners Office by: