OUR SERVICES

Providing an independent measure of brand standards, operating standards and franchise standards across your retailer or dealer network is essential to maintaining and improving consistency of your brand presentation.

By establishing clear standards and conducting regular audits you can validate compliance and use our data to reward performance, renew contractual agreements and ultimately improve the customer experience.

Gain a deeper understanding of the strengths and areas for improvement in your customer journey by utilising covert observational research. Our team of experienced mystery shoppers can simulate a wide range of real-world customer interactions, providing valuable, unbiased feedback on every touchpoint within your business.

By enacting various scenarios, we allow you to compare the customer experience across different regions, retailers, and sales channels, including in-store, digital, home delivery and telephone solution services.

Our Perfect Store Programs measure presentation of your brand and your competitors in retail.  Scoring is attributed to in store elements including brand visibility, product availability, pricing and display to produce a ‘perfect store score’ for each outlet.

We work with brand sales and marketing teams to define unique weighted scoring for each in store element based on it’s potential to drive engagement and sales.

Our analysis and insights identify actions to improve brand presence, grow sales and reduce costs.

Understanding the gap between expectations and satisfaction regarding your products or services is essential for refining your business strategies. By systematically collecting feedback on both positive and negative perceptions, you can fine-tune your marketing efforts to improve customer experience.

Keeping a pulse on the sentiments of both customers and employees enables you to make informed decisions that drive sales, build customer loyalty, and strengthen your brand’s reputation through ongoing improvement.

Engage with customers as they leave Retailers or an event to capture instant feedback on their experience with your brand as well as your competitors.  On-the-spot interviews give valuable insights into immediate customer satisfaction  as well as feedback on their preferences and areas for improvement.

This real-time interaction allows you to capture responses from all customers including those who may not have interacted with your brand or did not make a purchase.  Capturing views from this wider audience provides a richer source of customer sentiment.

Leverage focus groups as a powerful research tool to gain detailed insights into customer experiences, perceptions, beliefs, and intent to purchase. This qualitative research method allows you to engage directly with a diverse group of customers, facilitating open discussions that reveal nuanced opinions and feelings about your brand and products.

Gain essential insights into how your teams feel about their experiences working for your organisation. By systematically gathering feedback on employee sentiments, you can quickly identify areas for improvement and address any issues that may be impacting morale and productivity.

This proactive approach not only helps enhance overall employee engagement but also fosters loyalty among your workforce, ultimately leading to a more positive workplace culture.

By harnessing our extensive knowledge across multiple categories and channels, both globally and locally, we collaborate with you to create effective and actionable solutions tailored to your unique business challenges.

Our approach goes beyond theoretical frameworks and consultancy models; we focus on delivering strategies that are tested and proven to work in the real world, ensuring tangible results for your organisation.